Bangalore citizen maybe never shut down their Bluetooth while across main streets on that city, because, they are looking for promotion which offered by Blue Geni. This is marketing solution based on bluetooth, develop by Telibrahma Convergence Communication Pvt Ltd.

Bluetooth zone exist on main streets in Bangalore. Businessmen who have business in those streets spread their marketing program through Bluetooth. For example, some businessmen offer discount in a graphic format.

What did they do in India was not new phenomena. Coldplay, famous band from U.K used wireless marketing program when they launched X&Y album two years ago.

Filter, content management company, used BlueCasting solution to promoted X&Y album. Big screens putted on main London stations.

At that screens, there was short information about Coldplay. Information to turned on Bluetooth also available. Bluetooth can reach 100 meter range.

Interested users could download various content, from video clip, interview, audio sample, until photo of Coldplay personnel in to their handset through Bluetooh. Offered content differ day to day. The result, this program could cache 13,000 fans or 15% of 87,000 users that activated their Bluetooth.

Let’s see USA. At there, Bluetooth is used by WideRay as promotion media. Jack Service Point, stall that offer content download, replace the advertisement boards. Jack Service Point placed at Loew cinema, New York, Los Angeles, and San Francisco. Cinema visitors can download video clip, ring tones, and wallpapers.

Right now, we can meet these kind programs increasingly. Big name like Pepsi, British Airways, and Volvo used Bluetooth service to promote their products.

Not only in UK and USA, these Bluetooth campaigns now reach Asia. At several countries like Japan, South Korea, Singapore, even in Indonesia, you can see kind of marketing program. Ads know in cell phones near you, even your own cell phone

advertisement :

Search engine terms:
  • pcanaliz net

Stumble It! |! | Digg!

RSS feed | Trackback URI

Comments »

No comments yet.

Name (required)
E-mail (required - never shown publicly)
Your Comment (smaller size | larger size)
You may use <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong> in your comment.

© 2007 Canalize.Net - Redefine : The Diary and Knowledge of Canalizer